A Year In Review According To Swipe Culture

With cuffing season in full swing, look no further for creative inspiration around the nuances of how culture connects than Tinder’s year-end reveal of 2024’s unique digital dating behaviors. While everyone’s Spotify Wrapped playlists may be dominating your feeds, Tinder’s annual data dump of top-ranking words and mentions across bios, descriptors, and interests reveals a fun and inspiring side of evolving consumer sensibilities.

While 2023’s runner-up for word of the year was Situationship, the platform’s ‘24 data suggests that culture is increasingly shifting towards “Nanoships,” defined as the joy of simultaneously seeking micro-connections – like stealing a glance at a cute stranger on the subway – while searching for your forever person.

This data doesn’t just reveal how we date; it’s a fascinating glimpse into changing cultural tastes. Last year, Taylor Swift dominated Tinder mentions, but in 2024, she didn’t even crack the top 10. Rising stars include Sabrina Carpenter, Playboy Carti, Chappell Roan, and Kendrick Lamar. Meanwhile, over at Grindr Unwrapped, users crowned Charli XCX as its official “Mother” of the year.

Favorite TV shows and movies also shifted—Netflix’s One Day took the top TV spot, charting the lives of a couple over 14 years of July 15ths. Honorable mentions also included Wicked and The Bear.

But the standout takeaway? The most popular bio phrase of 2024 was simply “Looking for.” It feels less like a search and more like a directive or manifestation, mirroring the new era of ChatGPT prompts: “Type your desires here.”