Did You Say Skibidi Toilet?

Halloween is often a strong indicator of the state of pop culture. Trending costumes reflect the characters, stories, and personalities that have broken through, while timely updates to classic costumes (like Barbie) reflect the current social climate. But one costume is expected to make a big showing this Halloween: Skibidi Toilet, anyone? This bizarre character and seemingly meaningless phrase has captured the adoration of millions of tweens.

The viral character surfaced last year as a YouTube short (205M views and counting) featuring a grungy head emerging from a toilet, singing to a TikTok remix of the song 'Dom Dom Yes Yes' by Biser King. The video evolved into a series with an ongoing narrative where Skibidi Toilets are at war with an army of mechanical men whose heads are speakers, screens, and cameras. This unlikely IP quickly gained traction, finding new audiences both online and offline, with its characters even becoming playable skins in Roblox. And this past summer, it was announced that a Skibidi Toilet film and TV franchise was in the works from Michael Bay.

So don’t be surprised when you see Skibidi Toilet costumes next to Beetlejuice while browsing the aisles of Spencer’s or Spirit Halloween…because it’s now one of this year’s featured costumes. And while it may seem like a fleeting internet meme crossing over into mainstream culture, the Skibidi Toilet phenomenon offers marketers a unique opportunity to engage its cult following through clever messaging and fun social creative. For those working with premium IP, Skibidi Toilet serves as a modern case study on how a franchise can quickly rise out of obscurity in today’s entertainment landscape—going from YouTube to Roblox to Michael Bay to Halloween store shelves… all within a year.