Pulling Campaign Inspiration From The 2024 Olympics' Most Social Moments
The Paris 2024 Olympics continue to garner headlines, be a catalyst for internet virality, and not to mention also boost Tinder swipe activity massively across France and near the Olympic Village. As the show takes on a life of its own in internet culture, its most social moments are a timely snapshot for how audiences find social opportunity in premium Entertainment. Here is a rundown of Olympic moments that have moved social audiences to help spark ideation for upcoming campaigns:
The Lovable Personality Of Pommel Horse Guy
“Pommel horse guy”, did an almost Clark Kent like transformation for the USA Men’s Gymnastics. While he initially hung back (and yes wore glasses) in a zen-like state as the rest of his teammates celebrated after each of their performances, for his turn Stephen Nedoroscik swooped in with a truly incredible performance despite the pressures of going last. His whole vibe instantly became meme-able territory – with Simone Biles even seeking him out to share the memes.
The Action Movie Ready Sharp Shooter
Audiences were captivated by competitive shooter, Kim Ye-ji, whose confidence and action hero-like demeanor drew comparisons to everyone from James Bond to manga legend Satoru Gojo. Not unlike pommel horse, Kim Ye-ji’s fascinating character, and performance, gave the segment a life in social far beyond expectations.
The Levity Of Bob The Cap Catcher
The lifeguard responsible for fetching swim caps between races got whistles and catcalls as he climbed out of the pool. Unlike the physically supernatural athletes dominating the swim team, the very normal, relatable, and frankly admirably confident nature of this lifeguard allowed the real world to see themselves in the mix.
Double Takes For The Extraordinary And Absurd
Brazilian surfer, Gabriel Medina, was photographed nearly defying gravity as he came off a wave. The surfer and his board appeared to be levitating above the ocean and the internet ran with it. In another more absurd instance, a now iconic french pole vaulter made headlines when he failed to clear the jump because his privates got in the way.
Influential Personalities On The Sidelines
Though Ryan Gosling & Eva Mendes may have used the Olympic stage to make a rare appearance together, it’s clear that Snoop Dogg stole the show. Not unlike the joy audiences usually get from a dash of Snoop as a personality in other entertainment, it’s the juxtaposition of this artist as an enthusiastic Olympics fan that has audiences captivated. As Snoop put it, “This opportunity was nothing but a chance for me to show the world what it’s supposed to look like when you put the right person in the right environment.”