It’s A Doechii World

In case you missed it, Doechii was named Billboard’s 2025 Woman of the Year and won Best Rap Album at the Grammys, making her only the third woman to ever win in that category, alongside Lauryn Hill and Cardi B. She’s also climbing Spotify charts with a remix of Gotye’s Somebody That I Used to Know—a timely reinvention aptly titled Anxiety. With a Glastonbury headlining slot alongside Charli XCX and collaborations spanning Kendrick Lamar to Jennie, Doechii’s rise is easy to track. But what’s more revealing is why her persona resonates so deeply right now: she isn’t matching hyper-masculinity—she’s amplifying femininity as an equally dominant force.

As the New York Times observed at Paris Fashion Week, “This is turning into the season of the power curve… any distortion of the silhouette that creates a sort of in-your-face hourglass and is an answer to overblown masculine energy.” That sentiment extends beyond fashion. In an era where masculinity is being pushed to its extremes—from Mark Zuckerberg telling Joe Rogan that “the corporate world is pretty culturally neutered” to the FBI director considering hiring the UFC to train federal agents—Doechii is leaning into femininity as a deliberate alternative, not a reaction.

From her Grammy’s look, which embraced the exaggerated “power curve,” to nail artinspired by claws, to wearing face tape as a visible statement rather than a concealed tool, Doechii’s aesthetic choices are more than just branding. They are a sharp, playful response to the absurdity of the male gaze and a subversive take on hyper-masculine tropes. By embracing femininity as both performative and powerful, she isn’t just participating in the moment—she’s reshaping it.