The Mod Cut Has Arrived, A Pop Culture Era
The "British Invasion" isn't just a nod to the days of the Rolling Stones and The Beatles—it’s continuing to shape culture and style in 2024, influencing everything from music to fashion to hairstyles.
If it feels like everyone’s rocking a mullet these days, you’re not imagining things. But those in the know have moved on to the mod cut, a sleek homage to 1960s British flair sported by trendsetters like Jacob Elordi and Paul Mescal.
In fashion, "corpcore" has moved from TikTok to runways to dedicated sections in Abercrombie & Fitch stores: it’s a style that transitions seamlessly from day to night, capturing the understated elegance of British sensibility and quiet luxury. It's a blend of business formality and street style, ideal for Gen Z navigating the return to office life, with RTO policies like Amazon's pushing many back to their desks. The once-dreaded commute has even gained a certain glamor, channeling a nostalgia for office life once only seen in movies and TV shows, for a generation shaped by remote work during the pandemic.
If your hair salon is telling you that the 'alpaca' cut is out and the 'mod cut' or Princess Diana's 90s 'Bixie' cut is in, consider that perhaps it's because across music, TV, and culture, there is an increasingly undeniable UK influence. Critics say that FKA Twigs' recent euro-trance musical era with 'EUSEXUA' has picked up where Charli XCX's rave music Summer left off, while series like Baby Reindeer and Industry dominated the cultural conversation this summer, and of course not to mention the hyped return of the iconic Barbour jacket which is expected to make its mark this winter.