Make space for applying critical thinking
to important pop culture projects

 

Strategic foundation that gives confidence & clarity in the consumer, category, and culture.

  • Sono Mitchell, SVP Marketing, HBO Max Originals

    “Jake Katz is an integral strategy resource to the HBO and HBO Max teams and has helped us with some of our biggest and most complex launches, including but not limited to Euphoria and House of the Dragon…

    Jake pushes us with inspiring insights into the hearts and minds of audiences, bringing a strategic approach that is both actionable and results oriented. He also has a unique ability to bring different teams together and promote a collaborative process.”

  • Sean "Diddy" Combs

    “While at REVOLT, Jake’s strategic insights elevated our business and brands. We consider him a trusted advisor and member of the REVOLT family.”

  • Joe Ortiz, Head of Marketing, Freeform

    “Jake Katz is a strategy mastermind. He’s a go-to partner to our team to help unlock youth insights, push innovation and clarify our approach. He feels like a part of your team from the jump. Jake is an expert when it comes to next-gen culture and consumers and his perspective on entertainment brands is a one of a kind resource.”

  • Dana Flowers, EVP Marketing, Sony Pictures

    “Jake has his finger on the pulse of culture, content and fans. His strategies inspire teams, and what makes Jake even more appealing is that you feel safe bringing your campaigns to him. He's going to think of it in a myriad of ways that give you the ammunition to create a successful campaign. The best part is that you are going to have fun while doing so. He's an absolute pleasure to collaborate with.”

 

STRATEGY

  • Target Audience Development

  • Positioning

  • Messaging

  • Creative Brief Development

  • Campaign Planning

  • Social Strategy

  • Partnerships Ideation

  • Influencer Strategy

  • Creative Ideation

  • Community Management Strategy

  • Naming & Titling

 
 
 
 
 

RESEARCH METHODOLOGIES

  • Generational & Cultural Context

  • IP, Genre, & Talent Analysis

  • Cultural Trend Research

  • Digital Platform Trend Research

  • Social Listening

  • Fan Community Anthropology

  • Landscape Audit & Creative Exploratory

  • Competitive Analysis

  • Expert Interviews

  • Custom Research

 

📸: courtesy of Rob Alexander

 
 

Relevant Experience

Relevant past experience serving as a lead strategy partner, providing the full strategic framework for each of these projects:

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Jake Katz created Waiting In The Sky™ to represent the audience in the process of making and marketing pop culture.

Jake began his career at MTV as the in-house trend expert for Development, working on the Insights Innovation team that pivoted MTV out of its Gen X roots to focus on emerging generations. Following MTV, he was recruited to help launch NBCUniversal's internal trend consultancy, The Curve. Jake then went on to build and run youth marketing firm, Ypulse (Youth Pulse). The NFL, Audi, Teach for America, Jack Daniels, Anheuser Busch, Intel, and many others hired Ypulse to audit their marketing and content with custom research and next-gen expertise.

Following Ypulse, Jake was recruited to launch Sean "Diddy" Combs' REVOLT TV, providing Jake an opportunity to study and evangelize diversity in entertainment as the key to reaching Gen Z. Prior to launching Waiting In The Sky™, Jake was head of Strategy for Trailer Park. Jake built Trailer Park’s strategy offering from the ground up and had the opportunity to drive planning in that role for some of pop culture’s biggest launches - from Euphoria to House of the Dragon.