Super Bowl LVIII Ad-Teasers: Inspiration For Trailer Moments
We’ve seen a trend in the past year of outsiders bringing their audiences into a sport through their own excitement for it. This past Spring, the WWE had its most successful Wrestlemania of all time - arguably due in part to the momentum outsiders Logan Paul and Bad Bunny brought to the events leading up to it. And with Super Bowl LVIII around the corner, analysts are already predicting that the Taylor Swift of it all will spike this year’s ratings.
A 30 second media placement in this year’s upcoming game is rumored to cost roughly $7M. So it’s no surprise that campaigns are stretching the impact of their presence to drive a greater return on the investment. The range of creativity emerging across Super Bowl LVIII ad-teasers is a source of inspiration for how Entertainment campaigns can approach trailer launches as bigger social moments. Here are 5 cool ones to click through that each offer their own source of creative inspiration:
Pringles sends the internet down a rabbit hole to answer, whose mustache is this? Pringles posted a close up of a mustache with the caption, “The big game’s almost here, so we’re upping our ‘stache game. Who do you think it belongs to?” The subtle stunt capitalized on Swift-Kelce mania by sending the internet into a frenzy trying to figure out if it belonged to Travis Kelce. It was later revealed to belong to Chris Pratt, who will be starring in the forthcoming spot.
Uber Eats revives a fan favorite moment from BECKHAM to tease its upcoming spot. For anyone who watched Netflix’s BECKHAM doc, one of the most earnest moments that won audiences over was when David Beckham interjected lovingly during Victoria’s interview, asking her to “be honest” about her upbringing. The Beckhams channel the same candor from this earlier social moment in a teaser to let audiences know that they will be in an upcoming Super Bowl LVIII spot for Uber Eats.
Nerds pushes Addison Rae fans to dissect, who is she coaching? Nerds’ teaser for its upcoming Super Bowl spot features social influencer Addison Rae coaching someone in a dance studio, but we can only see her and not who she is coaching. The teaser activates Rae’s insanely large social following to wonder and tune in on game day for, who is Addison Rae coaching?
Coors Light teases its return to the Super Bowl for the first time in 12 years. Though Budweisers’ Clydesdales historically dominate the category during the Super Bowl, a teaser for Coors Light has made a moment out of the brand’s return to the Super Bowl for the first time in 12 years by channeling their iconic, long-time use of “Love Train” by The O’Jays.
Reese’s intrigues peanut butter cup lovers with “big changes coming” teaser. The brand’s beloved peanut butter cups have been around for 95 years. The world’s #1 candy brand has fans turning heads, and intrigued to find out exactly what, with a Super Bowl ad-teaser announcing that “big changes are coming” via hilarious moments of people responding to the news with “Nooooooooooooo”.